“He is in the market now!!”, US$ 50,000...US$ 1, 20, 000… US$..., my hammer goes up…SOLD!!!
For two days Saturday & Sunday, the ITC Royal Gardenia in the heart of the IT hub was the scene of both - action and auction as TOI says “An Auction packed weekend!!!”
Big 10 fishes of Indian business, A portly, flamboyant Vijay Mallya, a liquor to airlines honcho, dimpled Preity Zinta, Mr. Wadia with partners, the lissome Shilpa Shetty, the diminutive, young, gorgeous Gayathri Reddy and Mrs. Richest Indian Nita Ambani, another portly honcho N. Srinivasan, the Big Sahara Parivar, controversial and multiple owners of Team Kochi, construction giant GMRs and representatives of 'King of Bollywood' Shah Rukh Khan went for their best bets.
Far away in London or somewhere in England was the 'Chairman and Commissioner' of the first three IPL editions Modi, now more busy battling various charges against him than strutting around the auction venue, like a larger than life figure he did in the past.
In comes Gautam Gambir, opened the auction also, and did the same as he is doing for Team India, score & score big, but this time was not with the bat. It’s always dicey to be first but he managed to have a first mover advantage and got the highest price.
This blog is not about who got good price and who was undervalued. It’s about how these big fishes think about their business. It was great experience to witness almost live business deals, a great learning experience.
The way people were taking calculated risks, managing their finance and most importantly keeping eyes on the budgets of their competitors.
I observed some amazing things.
First was the body language of Mrs. Ambani as she was not confident enough during the auction and was confused because of lack of budget they had but finally managed to get some good boys in the pocket. Correct me if I am wrong but just got the feeling that she is not meant for business.
Second, they way Dr. Mallya was playing. He is indeed an intelligent game player. He was taking the bids up to the certain level for relatively inexpensive players and then getting out of it, forcing other franchisees to buy them at higher prices than they should. A biggest example is Davy Jacobs, South African wicket keeper batsman. His base price was US$ 20,000. For few initial minutes there was no bid for him. In comes Mumbai Indian at the base price, and suddenly Dr. Mallya started from the other end , took it up to US$ 1,60,000 which was 8 times higher than the base price, and moved away, forced MI to pay more for it. He did it for few other players also. As a result he was able to get some good players at a touch lower price.
Third the way a gorgeous and confident Deccan girl Gayatri Reddy was going. She had money so was very aggressive for certain players. She never moved out of auction once she had decided to go for it. Not only she was going out and out for some players but also the way she was looking into the eyes of opposite bidders at the time she was bidding. A super confident look was saying more than what she could have said by words. A great decision making ability and passion for what she wanted.
Team Pune, as we know Sahara Parivar is the owner. A very calm looking bunch of professionals, with no nonsense stuffs. They came with some plans and had a very good execution. They had done their home work way before the auction and it was visible by the way they were bidding.
But the most common thing I observed is we still have some typical mindset. How? Let’s see. There were few players, for whom there was no bid for few minutes after their introduction to market; you start feelings that he will remain unsold. Then some team goes for it, the moment one team initiated there were people against them taking sudden interest in that player. Here comes out that mindset, “If they have seen something in this player, there should be some reason behind it, so let’s also go for it”. (Agar wo ye kar raha hai to pakka kuch hoga us ke piche..chalo hum bhi dekhte hai”)
So over all it was a very good case study and had a lot of lesions to learn. Some confusions, some controversies, some excitement, some heartbreaks, some surprises, strategies and planning, a perfect recipe for a b-school case study!!!